PRIMA Magazine Shows & Events for Hearst Magazines UK
Across March 2013 and September 2014, Prima Magazine had a dynamic presence across 8 live shows annually at popular venues across the U.K. including: Hampton Court, NEC, SECC, Olympia, HIC, and Alexandra Palace.
The magazine's annual Christmas Party in 2013 at the Jumeirah Carlton Tower in Knightsbridge, London was a much-awaited festive favourite amongst the readers.
As Shows & Events Manager for the brand I was responsible for: Managing live show and event activity | P&L Management | Conceptualising workshops, developing pricing strategy, hiring tutors, negotiating contracts | Event team mgmt | Securing
sponsorship | Integrated Marketing | Hiring and manage local staff | Event execution | Post analysis.